Don’t Wing It. Do Your Research!

Don’t Wing It. Do Your Research!

There are fewer more embarrassing feelings than turning up to an interview, being questioned on the company you want to work for and realizing you know nothing. Embarrassment aside, a lack of research into your prospective employer also suggests that you really don’t care about the job. This is not a good first impression. Here are some things you should research before attending an interview. Chill out Kanye West! We know this isn’t your first rodeo just please, for the love of god, don’t wing it!

Become Acquainted with the Location

The number one rule for any interview is to make sure you don’t turn up late. This is a big no-no. Visiting the location before your interview will ensure you know how to get there on time. Are there any roadworks or obstacles that could slow your journey? It’s always better to know in advance. Visiting the location beforehand also helps to settle the nerves. Familiarity is calming. If you’re familiar with the location then you’ll head to the interview thinking about your success rather than your racing heartbeat.

Get to Know the Company Culture

The company of a culture is a subject you’re almost certain to be quizzed about in an interview. What is it about the company that makes you want to work here? Do you think you’d be a good fit for our company and why? These are classics. Read the “About” section on their company website and dazzle them with your knowledge. In addition, websites like Glassdoor are good indicators as to whether employees enjoy working for the company.

Check out Their Social Media

Most companies have active social media accounts. Check their posts and see how active they are on social media. Maybe they mentioned, shared, or liked a topic you could talk about in your interview? Social media gives you a visual glimpse into a company’s culture and lets you see how the organization projects their image to the world.

Know the Rivals

An interviewee who knows about a company’s rivals is sure to impress. It shows you’ve researched and have prepared well for the interview and that you clearly want the job. Can you suggest any ways that the company you’re applying for could gain an edge over its competitors? Do you know who the competition is and what they offer? Knowing this sort of information definitely gives you an advantage.

Online Reviews

What do customers think of the company and what are they saying online? Websites like Yelp, Facebook, or Google Business are easily accessible to learn from. For example, if you see that reviews are repeatedly praising one aspect of the business, you could mention this as a strength of the company.

Your Future Boss

Chances are your interviewer is on LinkedIn. Look them up! There’s no harm in doing so, just don’t mention you know what high school they went to. This may come across a little creepy! LinkedIn offers information regarding work history and group affiliations. Maybe you’ve both worked at the same place in the past? Use anything you can to create good conversation.

Go get ‘em champ!

Maz Artang is the founder of Aughdem Recruitment. When he’s not helping people find the perfect career opportunity, you’ll find him travelling the globe or catching the latest flick at the theatre. He can be reached at