Company Bio:

Our client is a fast-growing pet food company based in New York, specializing in organic, fresh-made kibbles sourced locally by region. With a strong commitment to transparency, sustainability, and pet wellness, the company has quickly become a trusted name among discerning pet owners. Currently in its Series B fundraising round, the organization is focused on scaling its digital presence and direct-to-consumer operations. They are seeking a Director of E-Commerce to lead their digital growth strategy and manage a high-performing team. This role reports directly to the President.

Compensation:

  • Base salary of $210,000
  • Bonus structure
  • 3 weeks of vacation

 

Responsibilities:

  • Lead the overall e-commerce strategy, execution, and performance across all digital platforms.
  • Oversee a team of five, including digital marketing, customer acquisition, retention, and e-commerce operations.
  • Drive DTC revenue growth through conversion optimization, UX improvements, and performance marketing.
  • Collaborate with product, supply chain, and brand teams to ensure alignment across campaigns and product launches.
  • Optimize the customer journey from first click through repeat purchase, increasing LTV and customer satisfaction.
  • Manage relationships with external agencies, technology vendors, and platform providers.
  • Analyze key performance metrics, using data to drive insights, experimentation, and continuous improvement.
  • Develop and manage budgets, forecasting, and reporting for the e-commerce division.
  • Play a key role in preparing for scaling efforts tied to Series B fundraising and market expansion.
  • Stay informed on e-commerce and DTC best practices, platform innovations, and pet food industry trends.

Qualifications:

  • Proven experience leading e-commerce or DTC operations, ideally within the pet, food, or health-related consumer product categories.
  • Strong understanding of Shopify, subscription models, digital advertising, and retention strategies.
  • Data-driven leader with experience using analytics tools to inform decisions and optimize performance.
  • Experience managing and scaling cross-functional teams.
  • Background in high-growth, venture-backed environments is an asset.
  • Excellent communication and project management skills.

If you think you would be a good match, we would love to meet you. Please fill out our application form.